Just ten years ago the most complex shaft choice a serious golfer had to make was ‘Stiff or regular?’  Now the massive growth of custom fitting has thrown up so many options that the average player has more ways to get it wrong than ever.

Faced with this problem, Mizuno has developed a cutting edge technology that takes shaft -fitting to a whole new level. In creating Swing DNA a unique system that identifies the unique blueprint in every swing – Mizuno has addressed the most critical element of the entire custom fitting process.

Specially-created software sifts through the mass of shaft options to select the optimal match, based on Swing DNA recorded by Mizuno’s Shaft Optimizer. What was once a time-consuming and inaccurate process is now one that is immediate, consistent and widely available.

For further information, please call Kevin Smith in the Pro Shop on 01277 200441